AI SEO
In one line
AI SEO is the umbrella label for SEO work in the AI search era — combining classic SEO with GEO, AEO and LLMO into a single workstream.
Going deeper
AI SEO bundles 'SEO plus GEO' into one phrase. It became standard once teams stopped splitting traditional indexing-and-ranking work from the content-and-structure work needed to be cited inside AI answers, and started running them as one program.
Two practical signals when someone uses 'AI SEO'. One, they are running SEO and GEO as a single campaign, not two siloed tracks. Two, the KPI sheet now carries citation rate and share of voice next to keyword rank.
Plenty of material treats 'AI SEO' and 'GEO' as synonyms, and in practice they almost are. If you need a distinction, AI SEO leans slightly more toward the SEO team's lens on the same problem.
Related terms
GEO
GEO (Generative Engine Optimization) is the practice of optimizing content and data so that a brand gets cited and recommended inside generative AI search answers like ChatGPT, Perplexity and Google AI Overviews.
GEO·AEOAEO
AEO (Answer Engine Optimization) is the practice of making sure your brand is cited inside AI-generated answers shown by answer engines such as Google AI Overviews, ChatGPT and Perplexity.
GEO·AEOLLMO
LLMO (Large Language Model Optimization) is the work of shaping content, data and context signals so that LLMs understand and cite your brand correctly.
GEO·AEOGenerative Engine Optimization
Generative Engine Optimization is the full form behind the GEO acronym — optimizing content, data and signals so brands get cited inside generative AI search results.
GEO·AEOAI Search
AI Search is the umbrella term for any search experience where an LLM writes the answer directly — covering AI Overviews, ChatGPT Search, Perplexity and the rest.
How does your brand show up in AI answers?
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