AI Visibility
In one line
AI Visibility is a composite read on how present your brand is inside AI answers — rolling citations, mentions and share into a single 'do we exist in AI search?' number.
Going deeper
AI Visibility is a composite that bundles citation rate, mention share and AI referral traffic into one read on 'how present are we in AI search?'. It tends to live in exec dashboards and quarterly reviews where one headline number is the deliverable.
Its real value is the trend view. When a campaign moves citations but not mentions, or lifts share on one surface but not others, a composite catches that variance under one metric and speeds up the readout.
Definitions are not standardised, though. Some teams use a weighted sum, others an average of per-surface scores, others a custom formula. Whenever you publish this metric, document the calculation alongside it — that is what makes it trustworthy across stakeholders.
Related terms
Citation Rate
Citation rate is the share of a defined prompt set in which an AI answer cites your brand or domain — the headline KPI of GEO.
GEO·AEOShare of Voice
Share of voice in AI search is the proportion of category-level answers in which your brand appears, compared with competitors.
GEO·AEOShare of AI Voice
Share of AI Voice is the combined share of mentions and citations your brand earns inside a category's AI answers — the closest thing GEO has to a market-share metric.
GEO·AEOLLM Visibility
LLM Visibility measures how often and how accurately an LLM surfaces your brand in its own responses — covering both search-grounded answers and general chat replies.
GEO·AEOAI Referral Traffic
AI Referral Traffic is the visit traffic to your site whose referrer is an AI tool — ChatGPT, Perplexity, Gemini — typically split out as its own channel in GA4 and similar tools.
How does your brand show up in AI answers?
Villion measures how your brand appears across ChatGPT, Perplexity and AI Overviews, then automates the work that lifts citation rate and share of voice.
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