Anchor Text
In one line
Anchor text is the clickable text inside a hyperlink — and one of the main signals search engines use to figure out what the linked page is about.
Going deeper
Anchor text is the copy that lives inside an <a> tag. It tells users where the link goes and gives search engines a hint about the topic of the linked page.
Descriptive anchors work best, both for internal and external links. 'Click here' or 'learn more' are weaker than topic-bearing phrases like 'how to measure GEO' — better for SEO and accessibility alike.
On inbound backlinks, an over-concentration of exact-match keyword anchors actually looks unnatural and can invite penalties. Aim for a healthy mix of brand, generic and descriptive anchors instead.
Related terms
Internal Linking
Internal linking is the practice of connecting pages within the same domain — and it shapes crawl efficiency, how authority flows between pages, and how users move through the site.
SEOTitle Tag
The title tag is the HTML element that defines a page's title — the blue link text shown in search results and one of the strongest on-page ranking signals you can control.
SEOHeading Tags (H1~H6)
Heading tags (H1 through H6) define a page's title hierarchy in HTML, signalling content structure to both users and search engines.
SEOThin Content
Thin content is content that adds little or no value for users — shallow, duplicated, or auto-generated — and it tends to get downgraded under Google's quality systems.
GEO·AEOGEO
GEO (Generative Engine Optimization) is the practice of optimizing content and data so that a brand gets cited and recommended inside generative AI search answers like ChatGPT, Perplexity and Google AI Overviews.