Content Audit

A content audit takes stock of every page on your site — what it is, what shape it's in, what value it actually creates. The standard move is to merge data from GA4, Search Console and Ahrefs into one sheet so you can see traffic, keyword rankings, conversions, external links and last-updated date for each URL together.

Audits usually sort pages into four buckets: keep, improve, consolidate and prune (delete or noindex). If five articles cover the same topic, you usually want to merge them into one. Pages with zero traffic need an explicit call: revive with a refresh, or remove. The hard part isn't the decisions themselves — it's the habit of postponing them, which is what quietly degrades site quality over time.

Cadence depends on size. Under a hundred pages, quarterly is realistic; at the thousand-page scale, once or twice a year is more typical. The first audit is the painful one — once you have a baseline sheet, every subsequent pass gets dramatically lighter.