Link Building
In one line
Link building is the deliberate marketing, content and outreach work that earns inbound backlinks from other sites to yours.
Going deeper
Link building tactics range from guest posts and original data or research, to digital PR and broken-link reclaim. The common thread is creating something other sites genuinely want to link to.
PBNs and link farms eventually get caught. They may show short-term lift, but they rarely survive an algorithm update or a manual action — and the cleanup cost is real.
Honestly, the best link building is the byproduct of strong content marketing and PR. Investing in assets worth citing tends to outperform chasing links directly, every time.
Related terms
Backlink
A backlink is an inbound link from another site to yours — one of the strongest signals search engines use to gauge a domain's authority and trustworthiness.
SEODA / Domain Rating
DA (Moz) and DR (Ahrefs) are third-party scores from 0 to 100 that estimate a domain's backlink authority — they are tool metrics, not Google scores.
SEOLink Equity
Link equity (often called 'link juice') is the authority and ranking signal a page passes to another page through a link.
SEONofollow
Nofollow is a rel attribute on a link telling search engines not to pass link equity along that link.
SEOE-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's four-axis lens for content quality — and the same kinds of signals matter when LLMs decide whom to cite.
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