Keyword Research
In one line
Keyword research is the practice of finding and organising the words and questions your target audience actually types into search — the starting point of any SEO or GEO content plan.
Going deeper
Keyword research is how you turn 'what do our customers actually type?' into data. You weigh search volume, competition, intent and seasonality together, then use them to prioritise content.
A typical workflow starts with 30–50 seed terms and expands them with tools like Ahrefs, Semrush or Google Keyword Planner. The expanded list gets grouped by intent and mapped onto your content calendar.
Keyword research still holds up in the GEO era. The twist is that prompts — full questions people ask an AI — matter alongside single keywords, so clustering by question often beats clustering by stem.
Related terms
Search Intent
Search intent is the underlying goal behind a query — typically grouped as informational, navigational, commercial or transactional — and matching it is what separates pages that rank from pages that don't.
SEOLong-tail Keyword
A long-tail keyword is a longer, more specific phrase — usually three or more words — that gets less search volume than a head term but tends to convert better and faces less competition.
SEOKeyword Clustering
Keyword clustering is the practice of grouping keywords with the same intent so they map onto a single page or topic cluster — used to prevent cannibalization and to build topical authority.
SEOSearch Volume
Search volume is the average number of times a keyword is searched in a given period — usually per month — and it's one of the basic inputs for prioritising SEO opportunities.
SEOTopical Authority
Topical authority is the credit a domain earns when search engines decide it covers an entire subject area deeply and consistently — not just one or two posts.
SEOShort-tail Keyword
A short-tail keyword is a one- or two-word, broad query — high in search volume but vague in intent, and usually fiercely competitive to rank for.
SEOBranded Search
Branded search is any query that contains your brand name — and it's one of the most honest signals you have about real-world brand awareness and demand.
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