Off-Page SEO
In one line
Off-page SEO is the umbrella for everything that builds your domain's authority and trust outside your own site — backlinks, press coverage, brand mentions, citations.
Going deeper
Off-page SEO is the umbrella for everything in the SEO trio (on-page, technical, off-page) that happens outside your own site. Backlinks are the headline, but press coverage, directories, brand mentions and review sites all sit here too.
The underlying job is simple: build up signals that tell engines how much the outside world trusts your domain. That makes off-page SEO closer in spirit to long-running PR and content marketing than to a short campaign.
GEO has raised its weight, not lowered it. When an AI describes your brand, it draws on external sources at least as much as your own site, which means a large slice of LLMO work overlaps directly with off-page SEO.
Related terms
On-Page SEO
On-page SEO is the work you do inside a page itself — title, headings, body copy, internal links — to align it with search intent and make ranking signals legible to engines.
SEOTechnical SEO
Technical SEO is the infrastructure-level work — crawling, indexing, rendering, speed, structured data — that makes a site readable and rankable for search engines in the first place.
SEODofollow Link
A dofollow link is a regular hyperlink without a nofollow attribute — meaning search engines treat it as a normal authority-passing link by default.
SEOPageRank
PageRank is the foundational algorithm Google was built on — modelling links as votes between pages — and it remains the etymological root of how the SEO industry talks about backlinks.
SEOLink Velocity
Link velocity is the rate at which a domain acquires new backlinks over time — and whether the curve looks organic or suspiciously spiky is itself a signal search engines watch.
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