On-Page SEO
In one line
On-page SEO is the work you do inside a page itself — title, headings, body copy, internal links — to align it with search intent and make ranking signals legible to engines.
Going deeper
On-page SEO is the slice of SEO closest to the writer. It covers everything inside the page — title tag, H1/H2 hierarchy, body copy, image alt text, internal links — that you can edit without touching the server stack.
In practice the dominant axis is 'does the page actually answer the searcher's intent'. Keyword stuffing has been dead for years; what matters now is whether someone landing on this query gets the job done in one visit.
It doesn't lose relevance under GEO. If anything, leaving one clean, quotable sentence per key claim is becoming a new on-page goal — you're optimising for a paragraph an AI can lift, not just for a click.
Related terms
Technical SEO
Technical SEO is the infrastructure-level work — crawling, indexing, rendering, speed, structured data — that makes a site readable and rankable for search engines in the first place.
SEOOff-Page SEO
Off-page SEO is the umbrella for everything that builds your domain's authority and trust outside your own site — backlinks, press coverage, brand mentions, citations.
SEOContent Optimization
Content optimization is the practice of reworking already-published pieces — intent, structure, internal links, freshness — to lift their rankings and the traffic they earn.
SEOSearch Intent
Search intent is the underlying goal behind a query — typically grouped as informational, navigational, commercial or transactional — and matching it is what separates pages that rank from pages that don't.
SEOMeta Tag
Meta tag is the umbrella term for the metadata tags that live inside an HTML <head> — including title, description, viewport, robots and Open Graph tags.
How does your brand show up in AI answers?
Villion measures how your brand appears across ChatGPT, Perplexity and AI Overviews, then automates the work that lifts citation rate and share of voice.
Get a free audit