Video SEO
In one line
Video SEO is the practice of optimising metadata, schema and video sitemaps so that your video content surfaces in regular search, video tabs and increasingly inside AI answers.
Going deeper
The skeleton of video SEO is simple: every video needs a clear title, description and thumbnail, VideoObject schema, and either a video sitemap or appropriate embed tags. Get these three right and you are at least eligible for video carousels and video search tabs.
Hosting matters too. YouTube-hosted videos lean heavily on YouTube's own search for traffic, while videos embedded on your site are evaluated as part of the page's overall SEO equity. The 'where to host, where to embed' decision should follow the content's purpose.
From a GEO angle, the bigger lever is whether the transcript and chapter info exist as text on the page. AI ultimately quotes from text, so the highest-ROI move is making sure transcripts and a few crisp, citable definition sentences sit alongside the player.
Related terms
Schema.org
Schema.org is the shared vocabulary co-sponsored by Google, Microsoft, Yahoo and Yandex that lets you label what each page means so search engines and AI can understand it.
SEOStructured Data
Structured data is content marked up in a standard format so search engines and AI systems can understand exactly what each part of the page means.
SEORich Snippet
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
SEOImage SEO
Image SEO is how you make images discoverable across image search, regular search and AI answers — through filenames, alt text, structured data and performance.
GEO·AEOGEO
GEO (Generative Engine Optimization) is the practice of optimizing content and data so that a brand gets cited and recommended inside generative AI search answers like ChatGPT, Perplexity and Google AI Overviews.
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