Rich Snippet
In one line
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
Going deeper
A rich snippet is a regular result decorated with extra information — stars, prices, images, FAQ. Google needs Schema.org structured data on the page to pull that detail out.
The value is clear: at the same rank, results showing stars or prices simply earn more clicks. The ROI is especially strong for ecommerce, reviews, recipes and FAQ pages.
Rich snippets are part of the broader 'Rich Results' family. Use the Enhancements report in Google Search Console to track which rich results Google detects and to catch parsing errors early.
Related terms
Structured Data
Structured data is content marked up in a standard format so search engines and AI systems can understand exactly what each part of the page means.
SEOSchema.org
Schema.org is the shared vocabulary co-sponsored by Google, Microsoft, Yahoo and Yandex that lets you label what each page means so search engines and AI can understand it.
SEOJSON-LD
JSON-LD (JSON for Linked Data) is the JSON-based format used to embed Schema.org markup in a page — currently Google's recommended way to ship structured data.
SEOSERP
SERP (Search Engine Results Page) is the page a search engine returns for a query — now mixing organic links with ads, rich features and AI-generated answers.
SEOFeatured Snippet
A featured snippet is the boxed answer Google extracts from a single page and pins to the top of the SERP — often called 'position zero'.
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