SERP
Search Engine Results Page
In one line
SERP (Search Engine Results Page) is the page a search engine returns for a query — now mixing organic links with ads, rich features and AI-generated answers.
Going deeper
The SERP used to be ten blue links. Today it is a composite of ads, knowledge panels, featured snippets, images, video, AI Overviews and People Also Ask boxes — often all at once.
What matters for marketers is understanding which features dominate the SERP for a target keyword. Rank #1 above an AI Overview and rank #1 below it deliver very different click-through rates.
Regular SERP screenshots and change-tracking reveal how Google interprets a query's intent — that read is the starting point for any keyword strategy.
Related terms
Featured Snippet
A featured snippet is the boxed answer Google extracts from a single page and pins to the top of the SERP — often called 'position zero'.
SEOPAA
PAA (People Also Ask) is the expanding question box on Google SERPs — every click reveals more related questions, dynamically generated by Google.
SEORich Snippet
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
SEOSitelinks
Sitelinks are the additional sub-page links Google shows beneath a main result — typically on brand searches — auto-selected from your site structure.
GEO·AEOAI Overview
Google AI Overviews is the AI-generated summary that appears above the standard results in Google Search — one of the most prominent zero-click surfaces today.
How does your brand show up in AI answers?
Villion measures how your brand appears across ChatGPT, Perplexity and AI Overviews, then automates the work that lifts citation rate and share of voice.
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