SERP
Search Engine Results Page
In one line
SERP (Search Engine Results Page) is the page a search engine returns for a query — now mixing organic links with ads, rich features and AI-generated answers.
Going deeper
The SERP used to be ten blue links. Today it is a composite of ads, knowledge panels, featured snippets, images, video, AI Overviews and People Also Ask boxes — often all at once.
What matters for marketers is understanding which features dominate the SERP for a target keyword. Rank #1 above an AI Overview and rank #1 below it deliver very different click-through rates.
Regular SERP screenshots and change-tracking reveal how Google interprets a query's intent — that read is the starting point for any keyword strategy.
Related terms
Featured Snippet
A featured snippet is the boxed answer Google extracts from a single page and pins to the top of the SERP — often called 'position zero'.
SEOPAA
PAA (People Also Ask) is the expanding question box on Google SERPs — every click reveals more related questions, dynamically generated by Google.
SEORich Snippet
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
SEOSitelinks
Sitelinks are the additional sub-page links Google shows beneath a main result — typically on brand searches — auto-selected from your site structure.
GEO·AEOAI Overview
Google AI Overviews is the AI-generated summary that appears above the standard results in Google Search — one of the most prominent zero-click surfaces today.