Sitelinks
In one line
Sitelinks are the additional sub-page links Google shows beneath a main result — typically on brand searches — auto-selected from your site structure.
Going deeper
Sitelinks usually appear on brand or domain searches — the small grid of links to pages like 'About', 'Pricing', 'Contact' or 'Blog' that sits under the main result.
Google selects them automatically, so you cannot pick them directly. A clean site architecture, healthy internal linking and clear page titles all raise the odds that the right pages get chosen.
Some variants — like the Sitelinks Search Box — can be enabled through structured data. Sitelinks shape the first impression of your brand SERP, which makes them worth a periodic audit on any brand-heavy site.
Related terms
SERP
SERP (Search Engine Results Page) is the page a search engine returns for a query — now mixing organic links with ads, rich features and AI-generated answers.
SEORich Snippet
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
SEOStructured Data
Structured data is content marked up in a standard format so search engines and AI systems can understand exactly what each part of the page means.
SEOSchema.org
Schema.org is the shared vocabulary co-sponsored by Google, Microsoft, Yahoo and Yandex that lets you label what each page means so search engines and AI can understand it.
SEOGoogle Search Console
Google Search Console (GSC) is Google's free tool for monitoring how a site performs in Search — impressions, clicks, indexing status and technical issues.