Branded Keywords
In one line
Branded keywords are queries that include your company, product or service name — high-intent searches from people who already know your brand and are deliberately looking for you.
Going deeper
Branded keywords are every query that includes your name — 'Villion', 'Villion pricing', 'Villion review'. The big differences from non-branded terms are intent and conversion. People searching for you by name already know who you are, so CTR and conversion rates sit on a different curve entirely.
Branded search volume is often used as an outcome metric for demand generation. When content, PR and paid campaigns are working, branded queries rise on a lag — that makes branded-keyword volume a useful health signal for marketing as a whole, not just an SEO line item.
Watch for competitors bidding on your brand terms in paid search. It happens routinely, including in Korea, so most teams put a defensive paid-search line behind their branded SEO rather than trusting organic alone to hold the SERP.
Related terms
Keyword Research
Keyword research is the practice of finding and organising the words and questions your target audience actually types into search — the starting point of any SEO or GEO content plan.
MarketingBrand Awareness
Brand awareness is the degree to which customers recognise or recall a brand within a category — one of the foundational assets of any marketing function.
GEO·AEOShare of Voice
Share of voice in AI search is the proportion of category-level answers in which your brand appears, compared with competitors.
SEOGoogle Trends
Google Trends is Google's free search-trend tool that shows the relative interest in a keyword over time and across regions.
SEODA / Domain Rating
DA (Moz) and DR (Ahrefs) are third-party scores from 0 to 100 that estimate a domain's backlink authority — they are tool metrics, not Google scores.