Local Pack
In one line
The Local Pack is the SERP block that surfaces three nearby businesses on a map for queries with local intent — and the headline visibility surface for local SEO.
Going deeper
The Local Pack is the block that appears at the top of the SERP when a query carries local intent. It typically shows three nearby businesses with a map, which is why it is also called the '3-pack' or 'Map Pack' — the centrepiece visibility surface in local SEO.
Inclusion starts with a Google Business Profile. From there, signals that move the needle include accurate categories and hours, review volume and rating, NAP (name, address, phone) consistency across the web, and locally relevant backlinks.
It connects neatly into GEO. When an AI answers 'best X near me' style prompts, it leans on the same underlying business data. Businesses that ride consistently in the Local Pack tend to be the ones AI surfaces and cites first.
Related terms
Knowledge Panel
The Knowledge Panel is the SERP feature that surfaces entity info — brands, people, works — in a card on the right of the results, rendered directly from Google's Knowledge Graph.
SEOKnowledge Graph
A knowledge graph is a database of entities — people, brands, products — and their relationships, used by search engines and LLMs as the factual backbone of their answers.
SEOGoogle Algorithm
Google's algorithm is the layered system of hundreds of ranking signals that decides what shows up where in the SERP — periodically reshaped by core and topic-specific updates.
SEOImpression
Impressions count how many times your pages were shown in the search results — the foundational metric in Google Search Console, paired with clicks, CTR and average position.
GEO·AEOGEO
GEO (Generative Engine Optimization) is the practice of optimizing content and data so that a brand gets cited and recommended inside generative AI search answers like ChatGPT, Perplexity and Google AI Overviews.
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