Local SEO
In one line
Local SEO is the practice of ranking for location-based searches — anchored on business profiles like Google Business Profile and Naver Place.
Going deeper
Local SEO is about ranking for searches that carry geographic intent — 'cafe near me', 'dentist in Gangnam'. Unlike general SEO, business profiles like Google Business Profile and Naver Place are the dominant lever.
The core signals are NAP (Name, Address, Phone) consistency, fresh photos and hours, and the volume and quality of user reviews. Engines trust a location when the same information appears consistently across many directories.
In Korea, Naver's weight is unusually high. You usually have to optimise Naver Place, Naver Blog and Naver Map alongside Google — a global checklist alone tends to fall short.
Related terms
Google Business Profile
Google Business Profile (GBP) is Google's free business listing tool that powers your card on Search and Maps and lets you manage reviews and inquiries.
SEONaver Search Advisor
Naver Search Advisor is Naver's webmaster tool — the place to register your site, submit sitemaps and diagnose how it appears in Naver Search.
SEOSERP
SERP (Search Engine Results Page) is the page a search engine returns for a query — now mixing organic links with ads, rich features and AI-generated answers.
SEORich Snippet
A rich snippet is a search result enriched with extra information — star ratings, prices, images, FAQ — that tends to outperform plain text results on CTR.
SEOSitelinks
Sitelinks are the additional sub-page links Google shows beneath a main result — typically on brand searches — auto-selected from your site structure.
SEOE-commerce SEO
E-commerce SEO is the specialised practice of optimising shops — product pages, categories, faceted navigation, stock changes — where the structural issues are very different from a content site.
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