SERP Features
In one line
SERP features are the everything-that-isn't-ten-blue-links: featured snippets, People Also Ask, image packs, video carousels, AI Overviews and the rest of the modern result page.
Going deeper
SERP features is shorthand for everything modern search results have grown into beyond ten blue links — featured snippets, People Also Ask, image and video packs, knowledge panels, local packs, sitelinks, and now AI Overviews.
It matters to marketers in a very direct way. The same #1 ranking can earn wildly different CTR depending on what sits above it: an AI Overview can cut click-through nearly in half, while a featured-snippet cite can push it up. That is why teams have moved from plain rank tracking to tracking which SERP features they actually own.
On the content side, the practical move is to decide which SERP feature you are designing for from the start. A definition box wants one crisp opening sentence; a How-to box wants numbered steps; an FAQ block wants Q&A structure. The shape of the content changes with the target.
Related terms
AI Overview
Google AI Overviews is the AI-generated summary that appears above the standard results in Google Search — one of the most prominent zero-click surfaces today.
SEOVoice Search
Voice search is the family of queries spoken to phones, speakers and cars — typically phrased as natural-language questions and answered with a single result.
SEOGoogle Algorithm Updates
Google algorithm updates are the recurring algorithm refreshes Google rolls out — Core Updates, Helpful Content Updates, Spam Updates and Reviews Updates being the headline families.
SEOSchema.org
Schema.org is the shared vocabulary co-sponsored by Google, Microsoft, Yahoo and Yandex that lets you label what each page means so search engines and AI can understand it.
GEO·AEOGEO
GEO (Generative Engine Optimization) is the practice of optimizing content and data so that a brand gets cited and recommended inside generative AI search answers like ChatGPT, Perplexity and Google AI Overviews.
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